Jonathan Staines leads strategy for BWP's clients, conceiving, strengthening and launching brands. Strategy increasingly has to bring together market insight and sociological trends with the possibilities presented by technology.
In our latest whitepaper Jonathan discusses all things retailtainment. As the name suggests, retailtainment is the fusion of retail with entertainment experiences. These will become an increasingly important element of retailers' strategy to attract shoppers, increase dwell time, brand engagement and spend.
Read the full whitepaper on retailtainment by filling out the form on the left.
To discuss retailtainment or any other challenges and opportunities you may be considering, please contact BWP and make use of our wealth of expertise and experience of implementing world-class retail strategy.
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